How to Create Content That Beats Your Competitors.
Did you know that you're an expert in what you do?
Whether you run a product or service business, only you are the expert.
Did you also know that you can turn your expertise into amazing content that will see your customers flock to you?
I am going to show you how you can create content for your blogs, social media posts, and newsletters that will help you stand out from your competitors, because, believe it or not, they won't be placing themselves as an expert like you will be.
Where to start?
List three main topics that your business knows about.
For example, if you are in the wedding industry and you offer DJ services, then your three topics could be:
If you sell photography services for families, your three topics could be:
What do I do next?
Now you have three main topics that you know enough about, you can break these down into three more topics of interest.
For example, the DJ would break each of the first topics into other topics like this:
The photographer topics can be broken down like this:
With these three topics broken down into smaller topics, you can see we already have a broad subject of topics to talk about.
From this, you can use your expertise in your field to turn the topics into one off posts, engagement posts or even blog posts.
You could even break the second topics down into more topics so that you have a whole wealth of content ready at your finger tips.
How to utilise your expertise.
Using the above as examples, this is how I would turn those topics into titles for posts:
Placing yourself as an expert in your field.
By doing this, not only are you placing yourself as an expert but it will be tailored to your business specifically.
Only you know what you are good at, only you know who your audience is and what they need, what they love and what they don't love.
Use your experience to your advantage because you have a wealth of knowledge that you have picked up along the way without you even realising it!
I did this with my party business, as a children's entertainer it wasn't just about me entertaining the children.
I started to know what worked well and what didn't at parties, I was attending hundreds of venues every year in the area and I picked up hints and tips along the way.
Knowing all of this on my journey meant that I could turn it into helping parents when it came to planning their parties and this became part of my blogs and content on social media.
What happens after you post this content?
People will soon realise you know what you're talking about.
You are going to make yourself become the go-to person in your industry when someone needs your service.
You will become top of mind when people think of someone to recommend.
You will come across as helpful, knowledgeable and the type of business people want to be associated with.
You may even have people recommending you without even using your services!
When you show people that you know what you are talking about, you become a trusted and reliable business that people will flock to.
And even better, I can guarantee your competitors won't be doing this.
If they are, you will still have different knowledge and experience to them.
Your personality will come through and don't forget people buy from people, so they will want to buy from you and not them.
Go ahead and write your three topics right now, I bet that once you start breaking down those topics, you will have so much content you will get so excited about getting started!