Getting in front of the camera and filming yourself feels you with fear!
Yet you know showing up and doing a video on your social media pages is what will get you the best reach so how can you overcome this?
If you're not ready for Facebook Lives just yet, that's OK, there are ways you don't have to show your face to the camera and they will do just as well on your Facebook and Instagram pages.
Here are 9 ways to do video marketing without showing your face:
1 - Boomerang - if you haven't come across this weird and wonderful way of video interpretation, it is literally a video that comes back to you over and over again! Available on it's own app or via Instagram Stories, you can take a 2 second video and it will repeat the same two seconds, it sounds pointless but it caught on and it's a great piece of video to use!
2 - Time Lapse - you can film something you're working on or a walk to work and speed it up. I shared a time lapse video on my party business page and it received over 500 views which really surprised me, people love watching these!
3 - Film behind the scenes - you can film where you work, where you make your products or where you serve your customers, where you store your tools or how you store your equipment. Whatever it is you do, film behind the scenes of something that your customers wouldn't normally see.
4 - Do a demo and commentate over it - at some point you will have to get used to your voice being on camera so do a demonstration of how to do something and talk over it telling us what it is we are viewing.
5 - Customer testimonial - you may not like being in front of the camera but I bet your customers don't mind! Ask them for a video testimonial where they can leave you a good review and you can share this to show people how good you are.
6 - Show a work in progress - in the middle of making something? Packaging a product ready to send off? Film it and show the process, your audience will love it!
7 - Superzoom - this is found on Instagram Stories and there are several nifty super zooms that zoom into a particular part of whatever it is you are aiming at, with some snazzy music on top of it. You can save this to your phone and upload elsewhere.
8 - Create a GIF - a gif is an image that moves on a loop and you can easily create these using Canva, you can put moving images on top of a quote and that will count as a video!
9 - Slo-Mo - most phones have access to filming in slow motion so you can film something quick and choose the fast part to slow down, it makes for an interesting and creative way of getting a video out there!
I hope this has sparked some inspiration, there are so many ways to film what you do without talking to camera but the most effective thing is to show up and do it.
Let me know which one of these you'll be trying first!
Found this blog post useful? Try How to Be Confident Being You In Business next.